escape // blank.tv
I went to a graphic design college in 2000 and one of our assignments in the topic of ‘branding’ was to compare two different products that are aimed at two different demographic of people. We then had to look at the design used on the packaging and then swap them.
I chose big red chewing gum and Calvin Klein’s Escape. The video above was an example of how ‘Calvin Klein’s Escape’ may be marketed to the demographic of people that would buy ‘big red’. Does that make sense? I hope so. Anyway, I made this with benny hudson and michael thoms. Michael is the Nanna, Ben did the editing. We don’t have permission from Ratcat to use this song, but it is probably going to get more use on this website than it has in the past 10 years on radio. hope you enjoy and maybe get a laugh … even if it is just at how lame it is.
I remember seeing this piece when it first came out, and it’s like a fine wine. Not so much in the sense that you want to stick it in your basement and not let it see the light of day, but more because it matures with age, and it’s probably best if you put a cork in it.
Anyway, let me conclude by saying, that I’ve thoroughly enjoyed this new, exciting and delicious blog. Especially that piece on that cute little boy – who is that kid? He needs to be a baby-model! He’s the next Brad Pitt & Steve Waugh all rolled into one! His Dad must be a real hottie…